Perhaps using AT&T internet service! Does the internet/social media make some sort of change possible in the United States (or the world) today? This sounds similar to the modern concept of digital immigrants and digital natives. The immigrants being people who are coming to new media later in life, after having grown accustomed to the norms of old media. Experience working for an online christian magazine. Experience with social media. The medium influences the message, and filters it. I think of a file being FTP'ed across the internet. Somebody put a check mark next to it in the library book I'm reading. 6 essential time management skills and techniques; Nov. 2, 2020. In the next couple of pages, McLuhan says something that really sticks out to me. London and New York. Somebody put a check mark next to it in the library book I'm reading. For example there are "television" stories, (with nice things to look at) and there are "newspaper" stories (with ideas, argument, and conflict, usually between people). Maybe my sense of the phrase “moving information” is different than it would have been to someone in 1962. Were newspapers in their peak performance in the 1990's??? McLuhan states that, “…it is the medium that shapes and controls the scale and form of human association and action.” (p. 11) I agree with this statement, because the extension of ourselves, or the medium, shapes our associations and our actions. ( Log Out / Change ), 2303 College Ave The counter intuitive idea here is that the message itself is basically meaningless – what really matters is the technological medium, how we interface with it, and how it affects society. Change ), You are commenting using your Facebook account. Instead of dealing with things directly, man has … Reading Grade: 95% Reflection:In the first chapter of Marshall McLuhan's book, Understanding Media, he talks about how the medium is the message. The sudden visibility of sound just as sound ends is an apt instance of that great pattern of being that reveals new and opposite forms just as the earlier forms reach their peak performance.”. They learn to get by, but they are never truly at home, and they will probably always speak with an accent. Would it be more accurate to say GE is “enabling” content? “...understanding stops action, and Nietzsche observed...” How does this observation apply to talk topics during listener call in segments on AM radio...? Here is another quote that might be relevant in a class on new media: “Just before an airplane breaks the sound barrier, sound waves become visible on the wings of the plane. (, http://news.bbc.co.uk/2/hi/africa/3257748.stm, Hmm. Understanding Media: Chapter 1 The Medium Is the Message McLuhan starts with a bang, and includes probably his most well-known catchphrase in the first sentence: "The medium is the message." Marshall McLuhan was a visionary, far ahead of his time. Experience in public speaking. Sarnoff does have a legitimate point. McLuhan, M. (1964). Change ), You are commenting using your Google account. "The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and introduced in his Understanding Media: The Extensions of Man, published in 1964. McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. “DeToqueville, in earlier work on the French Revolution, had explained how it was the printed word that, achieving cutural saturation in the eighteenth century, had homogenized the French nation. In the context of content, any medium can be helpful or horrible. The typographic principles of uniformity, continuity, and lineality had overlaid the complexities of ancient feudal and oral society. Customer service experience. If the callers or host only have one side of an issue, it makes it easier for them to fill in the gaps, and generate outrage (which is the spice that keeps much talk radio interesting). Remote health … They grew up in this media space, so it is their homeland. Thanks. In my own life I have observed, that there are no original thoughts or principles. After an earthquake in Italy, the radio can broadcast instructions on where shelters or medical clinics are operating. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Today, in the internet age, we see new trends emerge that influence everything from politics , to the way we interact with each other, to the relationships we have with ourselves. Sotomayor Video Story: How many media can YOU count? Advanced skills in Microsoft Word and PowerPoint. He first defines medium as "any extension of ourselves." The Revolution was carried out by the new literati and lawyers.”. McLuhan also states that, “…it is only too typical that the ‘content’ of any medium blinds us to the character of the medium.” (p. 11) I disagree with this statement. And some of the same avant garde people who forty years ago would have been criticizing dehumanization because of technology, are today taking part in social media. ( Log Out / For instance, on page 28, he says that: “For each of the media is also a powerful weapon with which to clobber other media and other groups.” Personally, I agree that media is powerful, but I would not go as far as to say that it is causing a civil war like mentality. You can't say anything in so few words.” “Facebook? This blog is part of a Trinity College class on online media and traditional media. Advanced written and communication skills. email@example.com Chapter 1: The Medium is the Message . I assume the old-guard “General” David Sarnoff was responding to a growing skepticism towards technology in the 1960's, at a time when more avant garde people were realized that technology had brought us the nuclear bomb and ICBM's (, Of course, the internet which this class is all about was at least partly created by that same military industrial complex. If so, what happened in the ensuing decade to defeat this “electric technology within the gates?”, “For each of the media is also a powerful weapon with which to clobber other media and other groups. Frenchmen were the same kind of people from north to south. I believe that the medium, or extension of ourselves, is the very thing that gives character to the medium. Nov. 11, 2020. I think this passage is interesting, because it shows how some attitudes have changed, and changed again. McLuhan starts with a bang, and includes probably his most well-known catchphrase in the first sentence: "The medium is the message." juliawaltonhu.wordpress.com If electronic media circa 1964 was the equivalent of Hitler in the 1930's, have we really seen World War Three in the minds of Americans in the last 45 years? Today, the old guard tends to criticize social media (“Twitter? Blog. The more we use symbols, the more our physical reality diminishes. (p. 9) He then goes on to talk about how "the content of any medium is always another medium." This is especially true in our culture today, due to that fact that following is now the norm. Instead, they are simply stems from the original. "The Medium is the Message" Don't always focus on the content, the medium is just as important For McLuhan, the true "message" of a medium did not reside in the content (i.e, a television show) but in how the medium "changes our actions or relationships with the world and each other" (i.e., the group of friends the TV show brought together on the same couch). Was General Electric really in the business of “moving” information, just because it made electric lights? The intended message is still the content. Reflection:In the first chapter of Marshall McLuhan’s book, Understanding Media, he talks about how the medium is the message. The Canadian was a philosopher and professor but could perhaps be best described as a … ( Log Out / The medium, contends Postman, is the metaphor. The result is that the present age has been one of multiple civil wars that are not limited to the world of art and entertainment.”, see the lyrics to Plastic Fantastic Lover by Jefferson Airplane. Postman believes that media communicate in ways that are indirect—if media strictly delivered “messages,” then people would be better able to see media’s importance to culture. “We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world, and beaches him in individual isolation.”. Change ), You are commenting using your Twitter account. Lessons from Content Marketing World 2020; Oct. 28, 2020. There is an odd sort of a shift here: Because of the internet and social media, I think the young or avant garde people are more tech-friendly than they would have been in the 1960's. The old guard today is more suspicious, or at least less understanding of it. In an ethnic powder keg in Rawanda, the radio can broadcast persuasive instructions to Hutus on where to find Tutsis and hack their limbs off with machetes. ( Log Out / Mainstream Media Smackdown on Page 11! Understanding media: The extensions of man.
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